A New Logo To Represent US.

Forged by Gravel. Branded by Nebraska.

The Story Behind Our New Brand

For 17 years, Gravel Worlds has been more than a bike race.

It's been an adventure. A challenge. A community. And most importantly, it's been proudly rooted right here in Nebraska.

As our event has grown from a local gravel race into one of the world's premier gravel cycling experiences, we've often asked ourselves one question:

How do we create an identity that truly represents where we come from?

The answer wasn't found in cycling. It was found in Nebraska.

Our course winds through the same countryside where generations of farmers and ranchers have built their lives. The gravel roads we ride weren't created for racing—they were built to connect farms, ranches, and rural communities. Every mile tells the story of the people who have cared for this land long before our riders ever lined up at the start.

Nebraska is the nation's leading beef-producing state, and agriculture has always been part of the identity of Gravel Worlds. It's reflected in the communities we ride through, the people who welcome us each year, and partners like GOODLIFE Brands, who share our passion for celebrating this way of life.

That's why our new icon is inspired by the tradition of a cattle brand.

A brand is more than a mark. It represents identity, heritage, pride, and belonging. We wanted an icon that honors the land, the people, and the values that have shaped Gravel Worlds since the very beginning.

While our look has evolved, our mission hasn't changed.

We're still committed to creating unforgettable adventures, building an incredible community, and showcasing the very best of Nebraska to riders from around the world.

Today, we're proud to introduce the next chapter of Gravel Worlds.

Forged by Gravel. Branded by Nebraska.

Thank you for being part of this journey. Whether you've ridden one mile or every edition of Gravel Worlds, you've helped build what this event has become.

We can't wait to see where the next chapter takes us.

See you on the gravel,

The Gravel Worlds Team